Publications
Lenkovskaya, M., & Sweldens, S. (2025). How numerical cognition explains ambiguity aversion. Journal of Consumer Research, 51(6), 1120–1143.
Research in progress
Lenkovskaya, M., Sweldens, S., D’Hooge, S., & Morwitz, V. Attitudes versus Cognition: Distinguishing the Processes Driving Consumers’ Preference for Certainty. Manuscript under review at the Journal of Consumer Research.
Casó Besada, R., Lenkovskaya, M., & Sweldens, S. It’s All Relative: How Range Width Determines Perceptions of Uncertainty. Data collection completed, preparing for submission.
D’Hooge, S., Lenkovskaya, M., & Sweldens, S. Are Globalizing Ads Threatening Consumer Autonomy? Foreign versus Native Language Effects on the Controllability of Affect Transfer. Data collection completed, preparing for submission.
Casó Besada, R., Lenkovskaya, M., & Sweldens, S. How the Mental Number Line Shapes Price Perception: Revisiting Range Theory. Data collection ongoing.