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Publications

Lenkovskaya, M., & Sweldens, S. (2025). How numerical cognition explains ambiguity aversion. Journal of Consumer Research, 51(6), 1120–1143.

Research in progress

Lenkovskaya, M., Sweldens, S., D’Hooge, S., & Morwitz, V. Attitudes versus Cognition: Distinguishing the Processes Driving Consumers’ Preference for Certainty. Manuscript under review at the Journal of Consumer Research.

Casó Besada, R., Lenkovskaya, M., & Sweldens, S. It’s All Relative: How Range Width Determines Perceptions of Uncertainty. Data collection completed, preparing for submission.

D’Hooge, S., Lenkovskaya, M., & Sweldens, S. Are Globalizing Ads Threatening Consumer Autonomy? Foreign versus Native Language Effects on the Controllability of Affect Transfer. Data collection completed, preparing for submission.

Casó Besada, R., Lenkovskaya, M., & Sweldens, S. How the Mental Number Line Shapes Price Perception: Revisiting Range Theory. Data collection ongoing. 

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