I am a PhD candidate at the Rotterdam School of Management, Erasmus University. My research examines how numerical representations shape consumer judgment and decision-making. People rarely respond to numbers as purely objective inputs. Instead, their mental representations of numbers are systematically compressed and discontinuous. My work asks how these psychological properties shape choices in marketing-relevant contexts such as pricing, promotions, risk communication, health communication, and financial decision-making.

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Prior to my PhD, I worked in marketing research at the Financial Times and for major U.S. banks.

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I received a B.S. in Business Administration and Psychology from Carnegie Mellon University, an MBA from the University of Amsterdam, and an M.Sc. in Economics (Neuroeconomics track) from the University of Amsterdam.​​